However, if you have no company or you don't want to use corporate colors for some reason, here is our advice: combine classic black or grey with any suitable color like blue or green. Use your corporate colors to create an aesthetic email signature for your business. To separate your name/title/company name from the rest of the signature, you can put it in bold. However, it doesn’t mean that you have to make the entire email footer text bold or cursive. When using italics or bolding, keep in mind that the recipients' eyes will naturally be drawn to the highlighted words. It is best to use 10-12pt typefaces to ensure easy readability. Sans-serifs are good even in small sizes because of their simple form. Serifs are generally used to increase contrast and spacing between different letters and improve identification. Sans-serif fonts, on the contrary, don’t have “serifs” on the end of strokes. For example, Newoldstamp (in Times New Roman) Serifs are small lines tailing from the edges of letters. So it's better to stick to Serif or Sans-serif typeface families. When choosing the best font for business email signature, pay attention to its size, style, and color.įancy, creative signature fonts like at the image below could be bad for your brand’s reputation because they will clutter your email footer or make it hard to read.
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